Most businesses send transactional emails and bulk emails because they serve different purposes. Transactional emails as opposed to mass emails They are designed to increase a company's consumer loyalty. These mass emails are often sent to existing clientele to convince them to keep purchasing from your company. They can be used to share amazing deals with potential customers in order to persuade them to make a purchase. They are intended to increase client acquisition. These are messages sent to prospective consumers on a list who have not yet converted. These emails can also be utilized to provide relevant product recommendations to existing and prospective clients. Email marketing campaigns in bulk are an excellent way to increase sales by luring customers with special offers and deals and raising brand awareness.
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